Advocating for UX
Advocating UX outward, upward, and across the business.
1. Advocating outward
With the help of my UX team, I hosted a two-day conference open to anyone in the business to learn about how UX benefits their work through hands-on workshops, presentations, videos, and tacos. Give them good locally brewed coffee and tacos, and they will come early!
Doing the math
We had roughly 200 people in attendance over two days. Pretty great for an Enterprise business without a great understanding — at the time — of how UX can benefit their work.
$450,000
150 people x $3000 in fees.
$2,000
We did it for $2k.
2. Advocating Up
After our team created our UXD Process and Style Guides, we took them on the road throughout the company. Publishing them on the intranet and presenting them to executive and senior leadership.
3. Managing Across
For our internal IT team, we hosted a monthly Lunch & Learn series. Each event taught a UX practice that would help the IT department.
The best part? A team member started this as part of their annual performance goals. #WinAsOne
Aligning
Creating “beacons” to align team members and support the overall Mission of the Enterprise.
